Bachelor of Arts in Multimedia & Mass Communication (B.A.M.M.C.)

• B.A.M.M.C. is a professional programme aimed at developing skills in media, journalism, communication, advertising, film production, and digital content creation. It blends theoretical concepts with hands-on media training.

Programme Objectives

• To train students in journalism, advertising, PR, and digital media production.
• To develop creative and critical thinking for media industries.
• To prepare students for careers in print, electronic, and online media.

Eligibility

Passed HSC (Std. XII) from Maharashtra Board or equivalent.

While drawing the merit list, weightage is given to students from Arts, Commerce and Science Stream at 12th Standard level as under:

• Arts – 50%
• Commerce – 25%
• Science – 25%

Admission Procedure

Merit-based admission as per University of Mumbai norms.

Programme Duration

3 Years / 4 Years (Honours) under NEP 2020.

Career Opportunities

• Journalism (Print & Digital)
• Radio & TV Production
• Advertising & Branding
• Social Media Management
• Film & Video Editing
• Content Writing & Scriptwriting
• Public Relations

Intake Capacity : 120

Note

• Candidates belonging to reserved categories will receive admissions as per Government of Maharashtra and University of Mumbai norms.
• Eligibility certificates may be required in case of change of Board / University.

All admissions will be conducted as per:

• University of Mumbai Admission Guidelines
• Government of Maharashtra Rules & Regulations
• Reservation Policies (where applicable)

The College Admission Schedule will be published on the website.