B.A.M.M.C. (Bachelor of Arts in Multimedia & Mass Communication)

• B.A.M.M.C. is a professional programme aimed at developing skills in media, journalism, communication, advertising, film production, and digital content creation. It blends theoretical concepts with hands-on media training.

Programme Objectives

• To train students in journalism, advertising, PR, and digital media production.
• To develop creative and critical thinking for media industries.
• To prepare students for careers in print, electronic, and online media.

Eligibility

Passed HSC (Std. XII) from Maharashtra Board or equivalent.

Merit Weightage:

• Arts – 50%
• Commerce – 25%
• Science – 25%

Admission Procedure

Merit-based as per MU guidelines.

Programme Duration

3 Years / 4 Years (Honours) under NEP 2020.

Career Opportunities

• Journalism (Print & Digital)
• Radio & TV Production
• Advertising & Branding
• Social Media Management
• Film & Video Editing
• Content Writing & Scriptwriting
• Public Relations

Intake Capacity : 120