Bachelor of Arts in Multimedia and Mass Communication

The Bachelor of Arts in Multimedia and Mass Communication (B.A.M.M.C.) programme at Thakur Ramnarayan College of Arts and Commerce (TRCAC) is designed in accordance with the National Education Policy (NEP) 2020, providing students with a multidisciplinary and industry-focused learning experience. The programme nurtures creativity, critical thinking, communication, and digital media competencies required in today's evolving media landscape.

The curriculum combines academic knowledge with experiential learning through media production, journalism, advertising, public relations, content creation, digital storytelling, internships, workshops, and industry interactions. Students gain hands-on exposure to modern media technologies while developing strong storytelling, analytical, and professional communication skills.

With a focus on innovation, ethics, and practical application, the programme prepares graduates for rewarding careers in journalism, advertising, public relations, digital marketing, broadcasting, filmmaking, corporate communication, and the entertainment industry. At TRCAC, the B.A.M.M.C. programme empowers students to become responsible, creative, and future-ready media professionals capable of thriving in a rapidly evolving global communication ecosystem.

Salient features

• NEP 2020-aligned multidisciplinary and industry-oriented curriculum designed for the evolving media landscape.
• Hands-on learning through media projects, internships, workshops, field visits, and industry interactions.
• Comprehensive training in journalism, advertising, public relations, digital media, and content creation.
• Skill-focused education emphasizing creativity, critical thinking, communication, digital storytelling, and emerging media technologies.
• Career development support through Skill Enhancement Courses (SEC), Value Education, Indian Knowledge System (IKS), mentoring, industry exposure, and placement assistance.