Bachelor of Multimedia and Mass Communication (B.A.M.M.C.)

Bachelor of Multimedia and Mass Communication is an undergraduate media-oriented course concerned with the communication and entertainment mediums used by the masses.

Media is an ever-changing field and media education has also responded to the changing needs of society by upgrading its content. The Bachelor of Multimedia and Mass Communication (BAMMC) curriculum is designed to provide an adequate theoretical and practical foundation for a career in the Mass Media and Communication industry.

We provide the students with a combination of strategic and tactical knowledge of communication, prepare them for leadership and managerial skills and also create individuals with open minds and innovative outlooks.

Salient features

  • Core Advertising and Journalism subjects aimed at providing a balance of theoretical and practical knowledge.
  • Innovative pedagogy that includes debates, activities, computer-based teaching (CBT) and flipped learning.
  • Productive exposure to the media industry through seminars, industrial visits and live projects.

F.Y.B.A.M.M.C Courses offered

S.Y.B.A.M.M.C Courses offered

  • 1
    Electronic Media-I
  • 2
    Corporate Communication and PR
  • 3
    Media Studies
  • 4
    Introduction to Photography
  • 5
    Film Communication-I
  • 6
    Computers and Multimedia- I
  • 1
    Electronic Media-II
  • 2
    Writing and Editing for Media
  • 3
    Media Laws and Ethics
  • 4
    Mass Media Research
  • 5
    Film Communication- II
  • 6
    Computers and Multimedia- II

TYBA Courses offered: Journalism

  • 1
    Electronic Media-I
  • 2
    Investigative Journalism
  • 3
    Features and Writing for Social Justice - Elective
  • 4
    Writing and Editing Skills - Elective
  • 5
    Global Media and Conflict Resolution - Elective
  • 6
    Business and Financial Journalism - Elective
  • 7
    Mobile Journalism and New Media - Elective
  • 8
    News Media Management - Elective
  • 9
    Journalism and Public Opinion - Elective
  • 10
    Media Laws and Ethics - Elective
  • 1
    Digital Media
  • 2
    Newspaper and Magazine Design (Project)
  • 3
    Contemporary Issues - Elective
  • 4
    Lifestyle Journalism - Elective
  • 5
    Photo and Travel Journalism - Elective
  • 6
    Magazine Journalism - Elective
  • 7
    Sports Journalism - Elective
  • 8
    Crime Reporting - Elective
  • 9
    Fake News and Fact-Checking - Elective
  • 10
    Television Journalism

T.Y.B.A.M.M.C Courses offered: Advertising

  • 1
    Copywriting
  • 2
    Advertising & Marketing Research
  • 3
    Globalization & International Advertising - Elective
  • 4
    Brand Building - Elective
  • 5
    Agency Management - Elective
  • 6
    Account Planning & Advertising - Elective
  • 7
    Social Media Marketing - Elective
  • 8
    Direct Marketing & E-Commerce - Elective
  • 9
    Consumer Behaviour - Elective
  • 10
    Documentary & Ad Film - Elective
  • 1
    Digital Media
  • 2
    Advertising Design
  • 3
    Advertising in Contemporary Society - Elective
  • 4
    Brand Management - Elective
  • 5
    Media Planning & Buying - Elective
  • 6
    Advertising & Sales Promotion - Elective
  • 7
    Rural Marketing and Advertising- Elective
  • 8
    Retailing & Merchandising - Elective
  • 9
    Entertainment & Media Marketing - Elective
  • 10
    Television - Elective

Eligibility for Programme

  • Eligibility Criteria : (O.5206) A candidate for being eligible for admission to the degree course in Bachelor of Mass Media shall have passed XIIth Std. Examination of Maharashtra Board of Higher Secondary Education or its equivalent from the Science, Arts or Commerce Stream. While drawing the merit list, weightage has to be given to students from Arts, Commerce and Science Stream at the 12th Standard level. The streamwise weightage to be given is as under

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