Bachelor of Arts in Multimedia and Mass Communication

Bachelor of Multimedia and Mass Communication is an undergraduate media-oriented course concerned with the communication and entertainment mediums used by the masses.

Media is an ever-changing field and media education has also responded to the changing needs of society by upgrading its content. The Bachelor of Multimedia and Mass Communication (BAMMC) curriculum is designed to provide an adequate theoretical and practical foundation for a career in the Mass Media and Communication industry.

We provide the students with a combination of strategic and tactical knowledge of communication, prepare them for leadership and managerial skills and also create individuals with open minds and innovative outlooks.

Salient features

• Core Advertising and Journalism subjects aimed at providing a balance of theoretical and practical knowledge.
• Innovative pedagogy that includes debates, activities, computer-based teaching (CBT) and flipped learning.
• Productive exposure to the media industry through seminars, industrial visits and live projects.